Health conscious consumers
looking for alternate protein sources.
Food consumer/diet categories:
Paleo, Celiac, IBS, Crohn's, Dairy-Free, Non-GMO.
Athletes and fitness minded:
Fast absorption, peptide fractions of proteins for pre and post workout â€“ high levels of naturally occurring BCAAâ€™s and glutamic amino acids.
fish/marine product consumers â€“ looking for sustainable and artisanal sourced products.